Falling under the Aditya Birla umbrella, ‘VOW’ - the private label caters to the non-food category under the parent brand ‘more’. It provides assured performance through its high quality range of products. It caters to the modern indian
homemaker, who doesn’t simply fall for brand
names but is smart and seeks value for money. 

The objective is to redesign their non-food category, keeping in mind their target audience and their competitors. The products are packaged in a way that they are Easy to Use in middle-income modern Indian households. Thus establishing a dependable relationship with the user.